February 18, 2014

AdPlus: Native Concepts

The Client

AdPlus was a startup I was involved with that was seeking to find a way to offer customers the benefits of fewer ads without going to the extreme of blocking all ads. Research had shown that there was a signifcant market of customers out there who wanted greater control over the ads they saw.

The Brief

At the time of the work, Apple’s iOS platform wouldn’t allow users to install ad-blocking software or extensions to their browser. However, there was reasonable belief that this would change and so I was asked to create some concepts for how AdPlus might present its UI to users on mobile devices.

UI motion graphics apps interaction animation concept design caseStudy

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AdPlus: Explainer Video AdPlus was a startup I was involved with that was seeking to find a way to offer customers the benefits of fewer ads without going to the extreme of