February 18, 2014

AdPlus: Explainer Video

The Client

AdPlus was a startup I was involved with that was seeking to find a way to offer customers the benefits of fewer ads without going to the extreme of blocking all ads. Research had shown that there was a signifcant market of customers out there who wanted greater control over the ads they saw.

The Brief

As part of the alpha’s launch campaign we created an explainer video for the landing page. The intention here was to give enough confidence to interested visitors that they would install the app.

UI motion graphics animation caseStudy

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