Stach LTD
Tesco: Grocery App
The new app
The Problem
Tesco’s Grocery apps were built with Xamarin and were becoming increasingly fragile due to heavily customised features. Additionally, building with Xamarin meant that there was a lag between OS updates and these features being available to the product development team. Declining customer satisfaction, increased support costs and a desire to clean up the code created the opportunity to rebuild the apps natively.
When I took leadership of the Apps team, they had been given an open brief and very little product direction. Whilst some of the explorations were interesting, they would have been catastrophic if applied to the context of Tesco and its customers.
[weird app]
What we did
To avoid introducing uncertainty to the project, I argued that we should deprioritise all significant UX changes to task flows and interaction patterns and replatform with a more or less like-for-like version of the app with the only changes being to the look and feel. This meant that I was able to give a clear guiding principal to the teams of ‘like for like’ for the app. The only significant changes would be to use the new brand identity we’d created as the DDL.
How we did it
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UI apps interaction product design product strategy tesco design systems accessibility caseStudy