Stach LTD
Yoosli: mix your own breakfast
Problem
Yoosli were a startup that sold unique, bespoke muesli that was delivered through your letterbox. They wanted us to create a way to give customers a more delightful experience when it came to the process of creating a mix.
What we did
Working as the digital wing of the brand agency Together, we helped create a mixer which invited the customer to drag and drop different ingredients into their box which would show their unique mix.
We used strong real-world metaphors like pots, boxes and receipts to help the customer understand how the interface worked, to create a memorable, highly-differentiated experience that resonated strongly with their target market, and attracted attention at launch.
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